COOPERATIVE ADVERTISING 2023-2024
Mitsubishi Heavy Industries Air-Conditioners Australia, Pty. Ltd. (MHIAA) Co-Operative Advertising program is designed to offer financial support to our Dealer Network for local advertising activities.
The CoOP program is designed to help you maximise the power of advertising in your local market, supporting and promoting your brand in partnership with MHIAA.
CoOP Funds are based on 1% Standard sales achieved in the previous financial year above a minimum of $150,000. At the start of the financial year each eligible Dealer will be provided with a CoOP fund that they can use between the MHIAA financial year of 1 April -31 March.
As part of the CoOP program MHIAA will contribute 50% of the total cost* of the partnered advertising up to the individual dealers eligible CoOP fund. Click the button below to get started!
Applying for CoOP is simple and easy in 3 easy steps.
Get Creative
Think about an advertising activity that will help you promote your brand in partnership with MHIAA in your local area. CoOP can be used for a variety of activities including but not limited to:
. Digital Advertising
. Instore Promotions
. Website Upgrades
. Branded Merchandise
. Showroom Upgrades
. Building Signage
. Billboard Advertising
. Local Charity Events and Sponsorship
. Print and Radio Advertising
. TV advertising
Approval
Once you have a concept in mind you will need to develop a mock-up of the artwork and the MHIAA Brand logo usage. From there, contact your Account Manager or the MHIAA Marketing team direct to seek approval for your advertising program.
As part of this communication, you will need to provide an overview of the activity, what is included, any quotes you have already sourced and the relevant artworks containing the MHIAA logo usage.
The MHIAA Marketing team will review your concept and provide you with an approval number for you to commence the activity.
Payment
Once the activity is completed you will need to submit a third-party supplier/contractor invoice along with your Tax invoice to MHIAA. The MHIAA Marketing team will then review the documents and process the payment with the MHIAA Finance Team for the approved activity.
Please note: MHIAA is only able to pay out activities up to the maximum amount of accrued funds within the financial year.
So what are you waiting for? Don’t miss out and maximise the Power of Advertising this financial year with MHIAA
Media Library
Download Logos and Images
To help create your next advertising campaign, Mitsubishi Heavy Industries has developed a downloadable media library for all dealers. Here you will find approved logos and brand guidelines, product images, promotional images and general lifestyle images which can be used for your next campaign.
Terms and Conditions
COOPERATIVE ADVERTISING 2023-2024
Mitsubishi Heavy Industries Air-Conditioners Australia, Pty. Ltd. (MHIAA) Co-Operative Advertising program is designed to offer financial support to our Dealer Network for local advertising activities. To ensure that the 2023/24 Co-Operative advertising program is successful for our valued Dealers, please download the Terms & Conditions document.